Keep it concise and compelling

Create a headline that captures attention and clearly communicates your topic:

• Use direct, no-nonsense language that matches your brand voice
• Ask a provocative question or make a bold statement
• Keep it readable and professional

Recommended Length: 1,500+ words for substantial content

Write in your authentic Modus voice – direct, empathetic, and intellectually accessible:

Content Structure

• Opening: Start with a challenging question or relatable business scenario
• Body: Break content into clear sections using headings
• Conclusion: End with actionable insights or thought-provoking questions

Content Guidelines

• Write short paragraphs (2-4 sentences)
• Use headings to organize sections (h2, h3, h4, h5)
• Include specific examples from your work
• Challenge industry norms while offering solutions
• Focus on genuine value over promotional content

Custom Formatting Options

Use these elements to enhance readability:

Highlight Important Points:

html: Achieve the highlight box above by selecting “code” ath the top of the textbox and encasing your text in the tags show in the example below.

<div class="highlight-box"> Your key insight, warning, or crucial concept that deserves extra attention. </div>

Feature Quotes:

Quality Checklist

▢ Reflects Modus values and partnership approach
▢ Uses accessible language (minimal jargon)
▢ Provides actionable insights
▢ Challenges readers to think differently

Brief, compelling summary (1-2 sentences)

Write a clear description that:

• Summarizes the main value of your post
• Creates interest without being clickbait
• Matches your direct, valuable tone

Example: “Most business advice treats symptoms, not root causes. Here’s how to build systems that actually work for your specific situation.”

Upload high-quality images that support your content

Image Guidelines:

• ALWAYS make sure your images are cc0 for commercial use. Some sites to find free images include:
  • pexels.com
  • unsplash.com
  • pixabay.com
• Use professional, clean visuals
• Ensure images relate to your topic
• Keep brand aesthetic in mind
• Use clear, readable file names

Select the most relevant category (choose 1-2 maximum)

Available categories align with your content areas:

• Business Strategy – Leadership, decision-making, ethos
  
• Financial Management – Bookkeeping, financial planning
  
• Operations – Systems, processes, efficiency
  
• Industry Reform – Challenging standard practices
  
• Mindset & Growth – Personal and business development

Category Tips:

• Choose the most specific relevant option
• Avoid over-categorizing posts
• Consider how readers might search for this content